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First Impressions Matter and Your Business Card Can Make a Lasting One

Posted on March 29, 2010 by Mishi | 31 Comments

Your business card will often be the first impression your client receives.
It conveys your professionalism, and when you hand it to a prospective client it speaks volumes for you.  If you have a really poor quality business card, especially for a photography business, how can you convey that the images you deliver will not be the same?

A while back I needed some new business cards for Mishelle Lane Photography.  We found a place and Michael designed the cards.  The design was great.  On the computer screen.  But, when we got the cards we were very unimpressed.  The print job was extremely cheap in appearance,  the cut edges were ragged, and the writing was too light and small (lighter and smaller than what was shown when they were designed.)   I just knew that I couldn’t let these cards represent me.

See?  This is not the first impression I want to give people who will be inquiring about my photography services.  No way, no how.

I want quality.  I want precision.  I want something I can be proud to hand someone.

I thought about the quality and precision of my last Christmas card.  The card that to this day still gets compliments from friends and family.  It was a card that I was absolutely proud to send out to convey our holiday message.   The card was from Tiny Prints.

Then I remembered that Rick from Tiny Prints wanted me to do a review for them.  I contacted him to see if I could review business cards and he loved the idea.

I got to creating.  This is what I got:

I decided to go with two different designs because I just couldn’t decide on one.  The one with the vintage frame was my favorite, but I also liked the one with the simple, classy, red lines separating my business information.   To top it off I added my logo to the back of the card knowing that Tiny Prints wouldn’t print it upside down like the previous set I had ordered and subsequently returned from the company that shall remain nameless.

When I opened up my cards I was not disappointed, at all.  And I felt pride.

The textured card stock that is used is top notch.  They also have recycled paper as an option.  I had my Christmas cards printed on the recycled paper;  I know how awesome it is, too.

The printing is crisp

The edges are cut clean.

The cards are elegant and exactly what I want to represent Mishelle Lane Photography.   They are stylish and full of professional flair.

In addition to the quality of the business cards themselves, you know you are going to get excellent customer service when you use Tiny Prints.

When I designed my Christmas cards there was a mistake in the written part.  Tiny Prints pays attention to the details. I immediately got an email AND a phone call to verify the correction.   I mean, maybe I really did want them to say, “May the spirit of the blessed holiday shine up you” instead of “upon you.”    But, they wanted to make sure.   I loved that and it spoke volumes for the company I was doing business with.

Invitations, announcements, stationary, holiday, business cards, photo books, wall calendars, and photo gifts… Tiny Prints does it all.

[The business cards were given to me to review. The opinions I have shared here, though, are fully my own.]

This entry was posted on Monday, March 29th, 2010 at 12:55 pm and is filed under Reviews. You can follow any comments to this post through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

31 Comments to “First Impressions Matter and Your Business Card Can Make a Lasting One”

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