The Best Gift Ever!

SWAGG is a free mobile app (download here) that lets you shop smarter using your mobile phone. Buy, send or swap SWAGG GIFTS and organize your old school plastic gift cards. Learn more about the coolest new app that revolutionizes the whole shopping, gifting, and gift card-organizing experience and Download the SWAGG app to your iPhone or Droid.

For every download of the app between now and Dec. 31, 2010, SWAGG will donate $1 to *Stand Up To Cancer (SU2C) , up to $125,000.

**Clever Girls Collective and SWAGG are sending a pair of movie fans to the Sundance Film Festival! Download the SWAGG app and then visit the Ultimate SWAGG Getaway Sweepstakes site to enter to win a trip for two to the Sundance Film Festival. Entry deadline is January 3, 2011, 11:59pm, PST.

When giving gifts I don’t like to give them all willy-nilly.  If I’m going to give a gift to someone I want it to be meaningful and thoughtful.

A couple years ago we gave my parents Riverdance tickets at a well-known theater in downtown Buffalo.  They, like many parents, are hard to buy for because they have everything they need or want.   This was one gift that they really loved, and after all these years they still remember it.  Giving the gift of memories is my favorite kind of gift to give.   If I’d given them a sweater or a handbag (or something equally simple and mundane) I’m positive that they wouldn’t remember [that gift] as much.

Another gift that goes down as one of my favorite that I have ever given was what I gave Michael last year.    I had remembered how fond he was of Scotch, but I didn’t know what kind to get for him.  I asked a few Scotch aficionados, but I really wanted to get the particular brand he’d told me about on a trip he’d taken to the Cayman Islands.

I went out to the garage, where he was building shelves:

“So, I was chatting with ‘my girls’ on Skype and one of them wants to buy her husband some Scotch for Christmas. What was that kind you liked?” I asked Michael.

“There are a lot of good Scotches. But, the one that I liked was called The Glenlivet,” he reminded me with his answer.

BINGO! Even though he guessed that I got him the Scotch, before Christmas morning, he still cherished it (and still does—on occasion—as it’s still not gone.)   And, for the record, I’m totally not bitter that his gift to me trumped mine.   It’s all about the meaning and thoughtfulness of the gift.

Too, when it comes to the kids, we make sure that we are getting them something that will be special to them.   There isn’t a lot of money to spend, per child, this year, so we make sure that it’s something that they can use, something they actually want, and something that speaks to their heart.

Speaking to the heart….that’s the true meaning of Christmas and giving.

*More info about Stand Up To Cancer (SU2C):

SWAGG has partnered with non-profit Stand Up To Cancer (SU2C). For every download of the app between now and Dec. 31, 2010, SWAGG will donate $1 to SU2C up to $125,000.   This is what it means to give back!  Visit the SU2C site for more info at:

**More info about the Ultimate SWAGG Getaway Sweepstakes:

Clever Girls Collective and SWAGG are sending a lucky pair of movie fans to the Sundance Film Festival! The sweepstakes is offered exclusively through the Clever 1000, and it has an AH-MAZING prize, including:

-2 night/3 day stay at Yarrow Hotel in Park City Utah (Jan 21 – Jan 23, 2011)
-Ground transportation to and from hotel to airport in Park City, Utah
-Dinner for two at Tao Lounge, including 2 nightclub passes
-All access to The House of SWAGG Gifting Suite
-2 tickets to a movie premiere on Saturday, January 22nd — movie TBD
-$4,000 value

[Disclosure: I was selected for this sponsorship by Clever Girls Collective, which endorses Blog With Integrity.]

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